For Independent Used Car Dealers

Dead leads. Live money.

Every lead that never got a callback is money already spent and sitting on the table. Simpli AI calls them back, answers every missed call, and books the appointment — automatically, day one.

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Built by someone who ran F&I and dealership floors for 10 years — not a software vendor guessing at your problem.
2h 47m
average time an independent dealer takes to respond to a new lead
78%
of deals go to whoever calls the customer back first
$0
extra staff needed — turn third-party leads (CarGurus, Autotrader, TrueCar) into floor traffic automatically
What's Actually On The Call

The exact call you just watched, running two ways.

Same natural-sounding AI, two jobs — depending on what your dealership actually needs answered.

Missed-Call Recovery

Voice Receptionist

Someone calls your dealership and nobody picks up. Simpli AI calls them back the same day, sounding like a real member of your team — finds out what they need, and gets them booked before they call your competitor instead.

On the call

"Hey Sarah, saw we missed your call a second ago about the 2021 F-150. Just wanted to see if you had a quick question about the truck, or if you wanted to swing by and take a look at it today?"

Old Leads, Reactivated

Lead Reactivation

Every lead in your CRM that never got a live follow-up is money you already spent and left on the table. Simpli AI works back through them, checks if they're still in the market, and books the ones who are.

On the call

"Hey Mark, it's Sarah from ABC Motors. Just checking in real quick to see if you're still looking for a dependable truck, or if you already found something else?"

How It Works

Three steps. No new hires.

This isn't a chatbot bolted onto your website. It's a phone call — sounding like a real person on your team — that happens automatically the moment a lead needs one.

01

A lead comes in — or goes cold

A new inquiry hits your CRM (like VinSolutions, DealerSocket, or Elead), or an old lead that never got a live follow-up sits waiting. Either way, it's flagged the moment it needs attention.

02

Simpli AI calls, same day

A natural-sounding call goes out immediately from a clean, local area code — asking the right questions, never pushing pricing, never sounding like a script.

03

The appointment books itself

Interested lead? It's booked as a confirmed showroom appointment straight into your pipeline, ready for your sales team to desk the deal.

Choose Your Level

Built around what's actually costing you deals.

No pricing games. Book a call and we'll walk through which tier fits your lot size and lead volume.

Dead Lead Revival

Reactivate the leads already sitting cold in your CRM.

  • Calls every unworked lead in your system
  • Books appointments straight to your calendar
  • Weekly recovery report
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Never Miss a Deal

Every missed call gets a same-day callback. Every time.

  • Everything in Dead Lead Revival
  • Real-time missed-call recovery
  • Appointment pipeline built into your CRM
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Full Pipeline

Your entire lead lifecycle, handled — inbound to booked.

  • Everything in Never Miss a Deal
  • Ongoing email + SMS follow-up
  • Dedicated setup for your lot
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"
I spent a decade on dealership floors and in F&I before I built this. I'm not selling you AI — I'm selling you the follow-up I wish someone had automated for me back then.
— Founder, Simpli AI
Questions Dealers Actually Ask

Before you book a call.

Does this integrate with my existing CRM?
Yes. Simpli AI pushes booked appointments directly into standard independent platforms like VinSolutions, DealerSocket, Elead, and Selly Automotive — no extra software for your floor team to learn.
Is this TCPA compliant for US dealerships?
Absolutely. We follow strict TCPA guidelines. The AI only responds to inbound missed calls or leads who have actively opted in to receive communication from your lot.
Can it quote specific vehicle pricing or trade values?
The AI is strictly trained for conversion and booking. It references vehicle availability, but its sole focus is getting the customer off the phone and into a confirmed appointment on your lot so your sales team can hold gross.

Stop losing deals to whoever calls back first.

Book a free 20-minute demo. We'll show you exactly what this sounds like on your leads.

Book a Free Demo